Effective Advertising on the Internet brings you the huge financial outlay? Looking for effective forms of promotion, and it is important to you fast results?
Advertising Contextual Google Adwords can be a solution for you.
What is contextual advertising AdWords? 
is a marketing tool for Google will help promote a particular website on the Internet. Advertising itself is a box placed in the Google search engine and, optionally, in the search engines and websites that have signed a partnership agreement with Google (most are portals).
From the perspective of an Internet user - this is what is displayed in Google sidebar, after entering the password key in the search box, and in Gmail, where the ad is tailored to the content of the message. Elements
Google AdWords
Google AdWords text ad is defined as follows:
- highlighted text (up to 25 characters),
- first line card (up to 35 characters),
- second line card (up to 35 characters )
- display URL (up to 35 characters),
- Destination URL (up to 1024 characters).
destination URL may be different than displayed for example when you want users to be memorized our main URL, but when I click stepped on one of the pages of the site.
is possible to place video ads (including animated), but they are not displayed in the browser, but on partner sites, which acceded to the image ads program (ie not all).
The same applies to video ads.
contextual advertising objectives
As each promotional activities, the objective is to maximize the Google AdWords marketing effect, which will translate into increased sales of the promoted product or service.
This effect can be measured by the control objectives that are defined earlier in the campaign management panel.
may be for example:
- ordering a product, send
- contact form
- subscribe to the newsletter.
Features Google AdWords Ads Advertising
Google AdWords you can start almost immediately.
fees charged per click, not an ad. You can set a lot of different keywords without affecting the cost of the campaign. Set a maximum daily budget and maximum budget per-click advertising because it allows you to fully monitor the finances. The cost of Google AdWords campaign is usually much lower compared with nieinternetowymi forms of advertising and other forms of online advertising.
The Google AdWords campaign set up a number of different ad boxes without affecting the total cost of the campaign. Using different keywords and different ad boxes, you can test the power of advertising. In principle there are the cheapest market research.
Advertising Budget And Effects
typical cost of a click on your ad are in the range between 0.05 and 2.00 zł. The same ad is always free, you pay only for effect. For each password key can be individually set a maximum limit on the cost per unit click. In case of more advertisers for the appropriate password entry among the sponsored links in search engines and can display itself, is determined using auto auction (winners of the largest limit password). In addition, campaigns can be limited to the selected language and location (geographical area).
Alone Does the Agency?
Google AdWords campaign is one of the few forms of advertising that you can perform yourself. To start it is necessary to prepare ad text, a list of search terms, landing pages and determine the cost-per-click advertising. The campaign must also monitored during its lifetime. However, it
consider having the campaign specialized online advertising agency. Ironically - it may be that the order outside of the campaign will be cheaper.
SEM consultants have experience in preparing and optimizing your campaigns. Cooperation with them will result in a significant increase in the efficiency of promotion: reducing the cost per click (min. 15%) and increase the number of hits on the target page. Even after adding the commission for their actions (usually from 15% to 20% of the budget), the total cost of the campaign may be less than stand-alone campaigns. In addition, the agency will prepare a report on the results of the campaign, which will be helpful for subsequent promotions.
In the next article will present the formula for calculating cost-effectiveness of the campaign.
About the author
OPTION is an expert in the field of IT outsourcing and the creation of applications that support business operations. Solutions that allow our customers to recommend OPTIONS focus on generating profits. OPTIONS Services also include an image of companies on the Internet: creating web sites, their positioning and Internet marketing.
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