Credibility in the partner program
author of this article is Krzysztof Lisprospective client whose want to encourage the purchase of the company, which is recommended by the Partnership Program can not think that he recommend this company just because they earn on that. You have to be credible for him to not feel persuaded to buy and that decision was made by myself.
difference between the affiliate program, a genuine and regular advertising is that it is up to you to convince a potential customer to click and buy.
If the guest finds that it is your given link is a link partner, which means that you will receive a commission for its purchase, it may include He increased caution. He may begin to wonder if you recommend a product or service just because it is actually valuable, or perhaps also because you get paid for it.
For this reason, the basic aim that must be achieved if anything to promote the affiliate program is credibility!
How to get this credibility? The case is not easy, especially when it is based on materials supplied by the company that you promote when you had the chance to test the product. Usually you do not have such occasion, because no one wants to start earning from the expenditure. No but if you have the opportunity to buy a product or service you want to advertise, I highly recommend it to you. You will learn much more than buying it is described in promotional materials and so much more you can describe it.
simplest "trick", which I use to achieve credibility is to show the benefits of both how and product defects. You have to do it in such a way that the client did not consider that these shortcomings disqualify the product. On the other hand you may not completely ignore the flaws and hide, for two reasons:
- some good internet companies offer a money back guarantee in case of customer dissatisfaction - when he requests a refund, you will be revoked commission,
- most good affiliate programs determine the period of validity of the link partner, ie when the client clicks on a contract to do X on Oct 30, will also get a commission (those 30 are obviously dependent on Regulations) - where the customer is satisfied with the initial purchase, will increase the chances that it will make it again.
What am I going? In anticipation of defects also ensure that the customer will not be disappointed with your purchase, because he knew it, which may disappoint him, he bought it.
Here perhaps some of the readers of my blog will consider whether or not to be fair to the client when it may cause (and probably will) a reduction in revenue (forewarned about the disadvantages of guests may not buy)?
my opinion is worth. Of the two reasons mentioned above. Well, there is a third - some customers will not notice the difference between you and the seller of the product, ie if they do not like it will be with pretensions to write to you, unless you specify on the contact. ;)
Since we write about the contact, it's worth you made them at home on the site. It also builds credibility. For example: if you order a part for your car in the shop, which gives complete your details (plain address, telephone number), or the one who will give only the cell number and email address?
If you do not impede potential customers to contact you and you will not go into hiding as the author of the page, rather believe that they recommend a product I actually think it worthwhile. Even if it is not. :) I wrote
that we buy. Not only because you mention thanks to his faults and virtues, which the seller does not give you some reasons. There is another, more mundane reason why you should buy products recommended by them. For example, Golden Thoughts only make so. "3D artwork, which looks like it showed in the article " It read: "Blogs from A. .. to fame and money '" on my blog. Many customers buy the album, however, hard copies (for example, are people of an earlier date but also many like me who simply convenient the paper even reading a book on the bus than email). Is this the client is interested in your ad when they see the 3D artwork, or rather when you show him a picture lying on the table in paper books? This photo do the same, in the hand book. :)
If you know of other good ways to improve (build) the reliability, please comment my article. We are happy to wish to train. :) ---
Krzysztof Lis Monetizing blogs
This article is excerpted from website www.Artelis.pl
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